Over the past couple weeks, I’ve been working on a project for a cool lifestyle-consultancy client that I think could have major potential for a wide variety of small businesses: a custom e-book.

Without giving too much away, the one I’ve been writing copy for is a actually an e-cookbook—a curated collection of healthy recipes accompanied by an introduction, insightful health benefits for the ingredients featured in each dish and several sidebars offering ideas and everyday tricks for adhering to the brand’s nutritional plan.

It’s been a really enjoyable project, much of which is due to the fun I had conducting a little preliminary market research. There are some great, totally free e-cookbooks out there! Many that I saw were the solo efforts of food bloggers, and several were truly beautifully designed and full of witty, useful information.

For a business that already has a solid collection of content (in any form)—blog posts full of service info, recipes using a certain product or type of food, fashion advice, financial guidance—creating an e-book as a free takeaway for clients is simply a brilliant idea.

One book, in particular, caught my attention (and it has already expanded my thinking when it comes to quick, easy, and healthy cooking): Good and Cheap, by food-studies scholar Leanne Brown. What started as a school project focused on creating $4-a-day meal ideas for people with limited income has turned into a massive success story: More than 900,000 copies of the book have been downloaded, including thousands more that were printed via a Kickstarter campaign to distribute to people in need, and Brown has released a second cookbook, called From Scratch.

Even if you are lucky enough not to have to price-shop at the grocery store, I guarantee you will uncover at least one basic but clever meal-planning hack.