My latest for the Found Gen: The Holiday Hustle

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The nonstop shopping bonanza that has become the holiday season used to be the exclusive domain of the retail category. But the Internet, social media, and the evolving nature of how people view gift giving have all given service- and experience-based businesses equal access to consumer wallets.

That means the holiday season is the perfect time for virtually any business to market itself to customers. Need some holiday promotion inspiration? Here are 5 effective ways to keep your brand top of mind. READ MORE AT THE FOUND GEN