Most savvy business owners find themselves, at some point in their company’s life span, worrying whether their marketing message is connecting with target customers. And if those customers include people under the age of 30, the worry isn’t just about connecting—it’s about speaking what seems like a whole other language.

The good news is: They can now relax. Marketing studies have (yet again) revealed that consumers of all ages respond better to messaging that is authentic to the brand and focuses on what’s important—how will your product or service make my life better?—versus what’s cool or trendy. READ MORE AT THE FOUND GEN